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: Counter Strategies in Global Markets

ISBN : #0230301312 | Date : 2011-12-06

Description :

PDF-ee743 | Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets…. Counter Strategies in Global Markets


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by Sheila Pantry : Creating a Successful E-information Service

ISBN : #0810847787 | Date : 2003-10-07

Description :

PDF-4b478 | To be successful, information managers constantly need to reassess the effectiveness of their information services, and to ascertain whether they are delivering the services their users actually need. Given that information services can now transcend the restrictions of a particular physical location or specific opening hours, it is more essential than ever to take advantage of the opportunities a… Creating a Successful E-information Service


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Kundenorientierung Innovationsprozess Kunden Hersteller Interaktion KonsumgBCtermA4rkten Betriebswirtschaftslehre PDF F2e45b8dc

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by Christian Lüthje : Kundenorientierung im Innovationsprozess: Eine Untersuchung der Kunden-Hersteller-Interaktion in Konsumgütermärkten (Betriebswirtschaftslehre für Technologie und Innovation) (German Edition)

ISBN : #3824404982 | Date : 2012-08-01

Description :

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UniversitA4t Image Stakeholderorientierten Erhebungsinstrumentariums Unternehmensentwicklung PDF 47454cb27

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by Hagen Habicht : Universität und Image: Entwicklung und Erprobung eines stakeholderorientierten Erhebungsinstrumentariums (Markt- und Unternehmensentwicklung Markets and Organisations) (German Edition)

ISBN : #383491939X | Date : 2009-10-08

Description :

PDF-1aa18 | Im Wettbewerb um Studenten und Sponsoren ist das Image einer Hochschule ein zentraler Wettbewerbsfaktor. Hagen Habicht entwickelt und erprobt eine für die Imageforschung neue Methodenkombination aus narrativer Image-Erhebung und der Imageanalyse auf Basis von Cognitive Maps…. Universität und Image: Entwicklung und Erprobung eines stakeholderorientierten Erhebungsinstrumentariums (Markt- und Unternehmensentwicklung Markets and Organisations) (German Edition)


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European Retail Research 2008 22 PDF Ffe7246a4

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: European Retail Research: 2008 | Volume 22

ISBN : #3834910848 | Date : 2008-10-28

Description :

PDF-8d3bc | The aim of European Retail Research is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. European R… European Retail Research: 2008 | Volume 22


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Familienunternehmen Kategorienmarke Stakeholderspezifische Markenwahrnehmung Markenmanagement PDF 7441e7836

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by Annette-Louise Hirmer : Familienunternehmen als Kategorienmarke: Eine stakeholderspezifische Analyse der Markenwahrnehmung von Familienunternehmen (Innovatives Markenmanagement) (German Edition)

ISBN : #3658105518 | Date : 2015-07-02

Description :

PDF-4980f | Annette-Louise Hirmer analysiert, ob die Verwendung des Begriffes „Familienunternehmen“ im Rahmen der Zielgruppenkommunikation als Differenzierungsmerkmal genutzt werden sollte und welche Vor- bzw. Nachteile sich hierdurch in der Wahrnehmung spezifischer Zielgruppen ergeben. Sie ermittelt anhand einer umfassenden stakeholderübergreifenden Befragung, wie Familienunternehmen wahrgenommen und we… Familienunternehmen als Kategorienmarke: Eine stakeholderspezifische Analyse der Markenwahrnehmung von Familienunternehmen (Innovatives Markenmanagement) (German Edition)


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by Businessnews Publishing : Summary: The Internet Publicity Guide: Review and Analysis of Shiva’s Book

ISBN : #2511041537 | Date : 2016-09-14

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: Forum Markenforschung: Tagungsband der internationalen Konferenz „DERMARKENTAG2014“ (German Edition)

ISBN : #3658100540 | Date : 2015-06-12

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Minority Marketing Prospects Proceedings Developments PDF 95a9adaea

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: Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #331917391X | Date : 2015-05-09

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PDF-b564d | This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority mar… Minority Marketing: Issues and Prospects: Proceedings of the 1987 Minority Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Marketing Without Wires Promotions Advertising PDF A90219245

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by Kim M. Bayne : Marketing without Wires: Targeting Promotions and Advertising to Mobile Device Users

ISBN : #0471129607 | Date : 2002-05-06

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PDF-d9948 | Practical advice and guidance for anyone who wants to serve the mobile consumer market Written by Kim Bayne, formerly the host of the popular public radio program “The Cyber Media Show with Kim Bayne,” this book uses cutting-edge case studies of early adopters who are setting the trends for mobile advertising to explain the major differences and similarities between wired and wireless marketing to… Marketing without Wires: Targeting Promotions and Advertising to Mobile Device Users


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by M. Isabel Valdes : Win! the Hispanic Market: Strategies for Business Growth

ISBN : #098304368X | Date : 2012-01-27

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PDF-52b5e | Every businessperson, from the boardroom to the mom-and-pop retailer, knows that without customer growth, there is little hope of business growth. In the United States today, the most growth is coming from customers of Hispanic origin and projections are that the trend will continue. Hispanics are younger, have more children, and are still forming new households. Corporations that right-size the g… Win! the Hispanic Market: Strategies for Business Growth


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[Pub.46FgB] Win! the Hispanic Market: Strategies for Business Growth PDF | by M. Isabel Valdes


Win! the Hispanic Market: Strategies for Business Growth by by M. Isabel Valdes

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Cases Worldwide Commerce Theory Action PDF 94348a573

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Cases on Worldwide E-Commerce: Theory in Action PDF




by Mahesh S. Raisinghani : Cases on Worldwide E-Commerce: Theory in Action

ISBN : #1930708270 | Date : 2001-07-01

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[Pub.57lGR] Cases on Worldwide E-Commerce: Theory in Action PDF | by Mahesh S. Raisinghani


Cases on Worldwide E-Commerce: Theory in Action by by Mahesh S. Raisinghani

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Securing Transactions Payment Systems M Commerce PDF A1ce1c881

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Securing Transactions and Payment Systems for M-Commerce PDF




by Sushila Madan : Securing Transactions and Payment Systems for M-Commerce

ISBN : #152250236X | Date : 2016-04-19

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PDF-db627 | Mobile commerce, or M-commerce, is booming as many utilize their mobile devices to complete transactions ranging from personal shopping to managing and organizing business operations. The emergence of new technologies such as money sharing and transactional applications have revolutionized the way we do business. Wholeheartedly adopted by both the business world and consumers, mobile commerce has … Securing Transactions and Payment Systems for M-Commerce


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[Pub.98ITi] Securing Transactions and Payment Systems for M-Commerce PDF | by Sushila Madan


Securing Transactions and Payment Systems for M-Commerce by by Sushila Madan

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Visual Basic Developers Commerce Server PDF C48352c66

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Visual Basic Developer’s Guide to E-Commerce with ASP and SQL Server PDF




by Noel Jerke : Visual Basic Developer’s Guide to E-Commerce with ASP and SQL Server

ISBN : #0782126219 | Date : 2000-01

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PDF-15d13 | Visual Basic is the world’s dominant programming language, with more than 4 million users. Microsoft now pushes VB as a serious enterprise application development tool, and the latest version allows programmers to develop complex Web and database applications. The Visual Basic Developer’s Guide series targets intermediate to advanced VB developers who want to learn how to make use of Microsoft’s l… Visual Basic Developer’s Guide to E-Commerce with ASP and SQL Server


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[Pub.54HYQ] Visual Basic Developer’s Guide to E-Commerce with ASP and SQL Server PDF | by Noel Jerke


Visual Basic Developer’s Guide to E-Commerce with ASP and SQL Server by by Noel Jerke

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Valuation Intangible Assets Exploration Entrepreneurship PDF Ff099a483

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The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship) PDF




by Philipp Sandner : The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship)

ISBN : #3834917745 | Date : 2009-10-08

Description :

PDF-f9273 | Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from … The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship)


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[Pub.06Qua] The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship) PDF | by Philipp Sandner


The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship) by by Philipp Sandner

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