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Strategische Gestaltung des Lebenszyklus von Mega-Events (Schriftenreihe der HHL Leipzig Graduate School of Management) (German Edition) PDF




by Dirk Weiss : Strategische Gestaltung des Lebenszyklus von Mega-Events (Schriftenreihe der HHL Leipzig Graduate School of Management) (German Edition)

ISBN : #3834909629 | Date : 2008-07-15

Description :

PDF-7d91b | Dirk P. Weiß beschreibt das Phänomen Mega-Events erstmals umfassend und entwickelt ein Planungsinstrument, das Bewerbern um ein Mega-Event und seinen Organisatoren eine hilfreiche Heuristik für die Bewältigung von Planungsaufgaben bietet…. Strategische Gestaltung des Lebenszyklus von Mega-Events (Schriftenreihe der HHL Leipzig Graduate School of Management) (German Edition)


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Erlebnishandel Automobilvertrieb Machbarkeitsstudie Nutzungskonzeption Autothemencenter PDF Dd751142b

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by Sven Zöller : Erlebnishandel im Automobilvertrieb: Machbarkeitsstudie und Nutzungskonzeption für ein Autothemencenter (German Edition)

ISBN : #3835003887 | Date : 2006-07-26

Description :

PDF-35bcb | Anhand einer primären und sekundären Marktanalyse zeigt Sven Zöller nachfragewirksame Nutzungsmöglichkeiten in Form von Angebotsflächen für das Autothemencenter auf. Dabei bezieht er nicht nur Bedürfnisse rund um das Auto ein, sondern auch automobilnahe und automobilfremde Angebote des Einzelhandels sowie erlebnisorientierte Bereiche wie Entertainment und Gastronomie. … Erlebnishandel im Automobilvertrieb: Machbarkeitsstudie und Nutzungskonzeption für ein Autothemencenter (German Edition)


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Erlebnishandel im Automobilvertrieb: Machbarkeitsstudie und Nutzungskonzeption für ein Autothemencenter (German Edition) by by Sven Zöller

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Building Great Customer Experiences Colin PDF E6a50b69e

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Building Great Customer Experiences PDF




by Colin Shaw : Building Great Customer Experiences

ISBN : #0333990137 | Date : 2002-09-06

Description :

PDF-2b508 | This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations…. Building Great Customer Experiences


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Building Great Customer Experiences by by Colin Shaw

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Conversational Capital Create Stuff People PDF 3dab4a6f2

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Conversational Capital: How to Create Stuff People Love to Talk About PDF




by Bertrand Cesvet : Conversational Capital: How to Create Stuff People Love to Talk About

ISBN : #0137145500 | Date : 2008-08-07

Description :

PDF-bf45b | “In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future.” Stewart Emery, coauthor of int… Conversational Capital: How to Create Stuff People Love to Talk About


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Conversational Capital: How to Create Stuff People Love to Talk About by by Bertrand Cesvet

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Internet Entrepreneurs Christopher Price PDF 93ddec128

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Internet Entrepreneurs PDF




by Christopher Price : Internet Entrepreneurs

ISBN : #0273649213 | Date : 2000-09-27

Description :

PDF-818f9 | It takes guts to lose money. Particularly when it’s other peoples. Especially when it adds up to $4 billion.That is roughly the sum the 13 internet entrepreneurs featured in this book lost in 1999. Maybe the pain is eased by the knowledge that despite these hefty losses, the 12 companies had a combined market capitalization of $170bn, giving the 13 entrepreneurs a combined wealth of more than $35b… Internet Entrepreneurs


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Internet Entrepreneurs by by Christopher Price

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Cognitive Search Marketing Paid Experiment PDF 6607a1cda

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Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition PDF




by Thincr LLC : Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition

ISBN : #098869560X | Date : 2013-09-25

Description :

PDF-09d56 | No need to spend thousand dollars in PPC workshops while being unable to “replay” all the content for reference after you go home. This 342-page content-rich search marketing strategic guide provides cognitive and experiment-based PPC campaign techniques that will never expire due to interface change and is able to save you a significant amount of SEM campaign management cost. The tips from this … Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition


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Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition by by Thincr LLC

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Collaboration Co Creation Platforms Marketing Innovation PDF 1361d1ff8

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Collaboration and Co-creation: New Platforms for Marketing and Innovation PDF




by Gaurav Bhalla : Collaboration and Co-creation: New Platforms for Marketing and Innovation

ISBN : #1441970819 | Date : 2010-11-08

Description :

PDF-156a4 | Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how the… Collaboration and Co-creation: New Platforms for Marketing and Innovation


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Collaboration and Co-creation: New Platforms for Marketing and Innovation by by Gaurav Bhalla

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Social Goes Mobile Erreichen Netzwerken PDF 632c364f2

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Social goes Mobile – Kunden gezielt erreichen: Mobile Marketing in Sozialen Netzwerken (German Edition) PDF




: Social goes Mobile – Kunden gezielt erreichen: Mobile Marketing in Sozialen Netzwerken (German Edition)

ISBN : #3658166037 | Date : 2017-10-11

Description :

PDF-51d90 | In diesem Buch erläutern ausgewiesene Digital-Profis, wie Unternehmen ihre Kunden zielsicher mobil in Sozialen Netzwerken erreichen und daraus den größtmöglichen Profit ziehen können. Denn: Mobile Geräte wie Smartphones, Tablets, Phablets oder Smartwatches sind zu ständigen Begleitern geworden und besetzen jeden denkbaren Nutzungskontext. Insbesondere Social Networks werden intensiv auf mob… Social goes Mobile – Kunden gezielt erreichen: Mobile Marketing in Sozialen Netzwerken (German Edition)


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Product Strategy High Technology Companies PDF Facb23159

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Product Strategy for High Technology Companies PDF




by Michael E. McGrath : Product Strategy for High Technology Companies

ISBN : #0071362460 | Date : 2000-10-12

Description :

PDF-53196 | One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech… Product Strategy for High Technology Companies


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Product Strategy for High Technology Companies by by Michael E. McGrath

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Handbook Research Interaction Technologies Collaboration PDF B4611cb41

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Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends (2 Vols.) PDF




by Tatyana Dumova : Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends (2 Vols.)

ISBN : #1605663689 | Date : 2009-07-02

Description :

PDF-63762 | The rapid increase of Internet-based social networking sites has brought attention to the social software phenomenon and significantly influenced the way people interact with each other, acquire information, entertain, and learn. “”The Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends”” explores the origin, structure, purpose, and function of s… Handbook of Research on Social Interaction Technologies and Collaboration Software: Concepts and Trends (2 Vols.)


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Trusting Agents Electronic Societies Commerce PDF E56f9e6b7

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Trusting Agents for Trusting Electronic Societies: Theory and Applications in HCI and E-Commerce (Lecture Notes in Computer Science) PDF




: Trusting Agents for Trusting Electronic Societies: Theory and Applications in HCI and E-Commerce (Lecture Notes in Computer Science)

ISBN : #354028012X | Date : 2005-09-01

Description :

PDF-5d618 | Based on two international workshops on trust in agent societies, held at AAMAS 2003 and AAMAS 2004, this book draws together carefully revised papers on trust, reputation, and security in agent society. Besides workshop papers, several contributions from leading researchers in this interdisciplinary field were solicited to complete coverage of all relevant topics. The 13 papers presented take int… Trusting Agents for Trusting Electronic Societies: Theory and Applications in HCI and E-Commerce (Lecture Notes in Computer Science)


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Looking Forward Back Proceedings Developments PDF C38613329

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Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress (Developments in … of the Academy of Marketing Science) PDF




: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress (Developments in … of the Academy of Marketing Science)

ISBN : #3319241826 | Date : 2017-09-06

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PDF-b8524 | ​This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management… Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress (Developments in … of the Academy of Marketing Science)


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ISBN : #1461451248 | Date : 2012-11-27

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ISBN : #3540612564 | Date : 1997-08-05

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PDF-1ce1c | Die Autoren erklären, wie die Rentabilität eines Unternehmens trotz starker Konkurrenz durch Wettbewerbslenkung erhalten werden kann. Der Leser erfährt einfache, aber äußerst wirkungsvolle finanzielle Techniken zur Integration der Kostenfrage in Marketingentscheidungen. Gewinnmöglichkeiten werden erläutert, die sich aus einer Marktsegmentierung ergeben, ebenso wie die spezifischen Techniken… Pricing ― Praxis der optimalen Preisfindung (German Edition)


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by Patrick H. Sullivan : Profiting from Intellectual Capital: Extracting Value from Innovation

ISBN : #0471417475 | Date : 2001-08-22

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PDF-ab40b | Tools and techniques from today’s leading intellectual capital innovators: Xerox, Dow Chemical, Hewlett-Packard, Avery Dennison, Eastman Chemical, Rockwell, and Skandia “Patrick Sullivan . . . has brought together some of the best thinkers and best thinking on the subject of intellectual capital. Anyone who hopes to profit from intellectual capital will profit from Profiting from Intellectual Capi… Profiting from Intellectual Capital: Extracting Value from Innovation


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