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by Lynda M LaMonte : From the Local Trenches: A Small Business Survival Guide for the Digital Age

ISBN : #0990759229 | Date : 2014-09-23

Description :

PDF-eb366 | Main Street, as we know it, is struggling to survive. While local businesses have weathered prior economic downturns, this time is different. There are several factors causing disruption on Main Street and only those willing to adapt to change will likely be the ones left standing. From the Local Trenches is a wake-up call for small businesses and the communities they support. This e-book examine… From the Local Trenches: A Small Business Survival Guide for the Digital Age


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by Sascha Fabian : Wettbewerbsforschung und Conjoint-Analyse: Bestimmung der Präferenzen von Managern mittels Conjoint-Analyse zur Erklärung ihres Verhaltens im … bei Konkurrenzaktionen (German Edition)

ISBN : #3824482053 | Date : 2005-11-25

Description :

PDF-84490 | Ausgehend von der Erkenntnis, dass der Erfolg einer bestimmten Strategie oft von den Reaktionen der Wettbewerber abhängt, entwickelt Sascha Fabian ein Modell zur Vorhersage der Reaktionen von Wettbewerbern auf eigene Marktaktionen. Er liefert Ansatzpunkte für neue Forschungen sowie explizite Handlungsempfehlungen für Manager, die mit den Herausforderungen eines intensiven Wettbewerbs konfrontie… Wettbewerbsforschung und Conjoint-Analyse: Bestimmung der Präferenzen von Managern mittels Conjoint-Analyse zur Erklärung ihres Verhaltens im … bei Konkurrenzaktionen (German Edition)


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Self Managing Distributed Systems International Operations PDF E3457e7cd

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Self-Managing Distributed Systems: 14th IFIP/IEEE International Workshop on Distributed Systems: Operations and Management, DSOM 2003, Heidelberg, … (Lecture Notes in Computer Science) PDF




: Self-Managing Distributed Systems: 14th IFIP/IEEE International Workshop on Distributed Systems: Operations and Management, DSOM 2003, Heidelberg, … (Lecture Notes in Computer Science)

ISBN : #3540203141 | Date : 2003-12-05

Description :

PDF-2b8d2 | This book constitutes the refereed proceedings of the 14th IFIP/IEEE International Workshop on Distributed Systems: Operations and Management, DSOM 2003, held in Heidelberg, Germany in October 2002. The 20 revised full papers and 6 revised short papers presented together with a keynote paper were carefully reviewed and selected from a total of 105 submissions. The papers are organized in topical s… Self-Managing Distributed Systems: 14th IFIP/IEEE International Workshop on Distributed Systems: Operations and Management, DSOM 2003, Heidelberg, … (Lecture Notes in Computer Science)


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Consumer Behavior Marketing Strategy Howard PDF E78a5860f

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Consumer Behavior in Marketing Strategy PDF




by John A. Howard : Consumer Behavior in Marketing Strategy

ISBN : #0131696661 | Date : 1989-01

Description :

PDF-6031d | … Consumer Behavior in Marketing Strategy


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Security Transformation Strategies Companys Reputation PDF 7f054f322

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Security Transformation: Digital Defense Strategies to Protect your Company’s Reputation and Market Share PDF




by Mary Pat McCarthy : Security Transformation: Digital Defense Strategies to Protect your Company’s Reputation and Market Share

ISBN : #0071379665 | Date : 2001-05-23

Description :

PDF-630db | A revolutionary approach to digital security as a tool for protecting information assets and building customer loyalty, operational efficiency, and market share Much has been written lately about the many competitive advantages of using Web technologies to create “transparent” organizations, open to customers, suppliers, and alliance partners. Yet, until now, there have been no comprehensive accou… Security Transformation: Digital Defense Strategies to Protect your Company’s Reputation and Market Share


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Mobile Marketing VerkaufsfB6rderma9Fnahmen Einstellungsbildung Marketingmanagement PDF 8ac37b455

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Mobile Marketing: Eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die … Marketingmanagement) (German Edition) PDF




by Katharina Lange : Mobile Marketing: Eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die … Marketingmanagement) (German Edition)

ISBN : #3631730667 | Date : 2017-08-31

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PDF-a3b4b | Anhand unterschiedlicher Produktkategorien untersucht diese experimentelle Studie den wachsenden M-Commerce-Markt. Die Autorin führt aus, wie der mobile Kommunikationskanal für Unternehmen eine Vielzahl einzigartiger Eigenschaften bietet. Im Mittelpunkt des Interesses steht dabei, welchen Einfluss Mobile Marketing auf die Einstellungsbildung hat und wie mobile Verkaufsfördermaßnahmen die Kaufe… Mobile Marketing: Eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die … Marketingmanagement) (German Edition)


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Marketing Challenges Turbulent Business Environment PDF 6e1367c54

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Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress … of the Academy of Marketing Science) PDF




: Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress … of the Academy of Marketing Science)

ISBN : #3319194275 | Date : 2016-01-23

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PDF-f5bb3 | Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social … Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress … of the Academy of Marketing Science)


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New Strategic Brand Management Sustaining PDF 0b58a349e

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by Jean-Noël Kapferer : The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

ISBN : #0749465158 | Date : 2012-02-15

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PDF-86ed4 | Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.  Over the years it has established a reputation as one of the leading works on brand strategy.The fifth edition builds on this impressive reputation and keeps the bo… The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)


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Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business PDF




by Penny Power : Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business

ISBN : #0755319516 | Date : 2009-08-20

Description :

PDF-f12ba | In 1998, long before Facebook existed, Penny Power conceived, planned, and set up the world’s first online business network. Penny is driven by her desire to connect business people for the common good. Under her guidance, Ecademy has grown to over 270,000 members worldwide and continues to grow at a rate of 15,000 new members each month.Know Me, Like Me, Follow Me sets out Penny’s compelling vis… Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business


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by Lars Herrmann : Innovationsmanagement in Business-to-Business-Geschäftsbeziehungen: Eine informationsbezogene Perspektive (Neue Perspektiven der marktorientierten Unternehmensführung) (German Edition)

ISBN : #3834920177 | Date : 2009-09-24

Description :

PDF-ccd69 | Lars Herrmann zeigt, unter welchen Rahmenbedingungen die unterschiedlichen Informationsquellen hilfreich für die Realisierung eines innovativen Produktprogramms sind. Seine Analyse basiert auf einer branchenübergreifenden Studie mit über 400 befragten Managern…. Innovationsmanagement in Business-to-Business-Geschäftsbeziehungen: Eine informationsbezogene Perspektive (Neue Perspektiven der marktorientierten Unternehmensführung) (German Edition)


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[Pub.84qEN] Innovationsmanagement in Business-to-Business-Geschäftsbeziehungen: Eine informationsbezogene Perspektive (Neue Perspektiven der marktorientierten Unternehmensführung) (German Edition) PDF | by Lars Herrmann


Innovationsmanagement in Business-to-Business-Geschäftsbeziehungen: Eine informationsbezogene Perspektive (Neue Perspektiven der marktorientierten Unternehmensführung) (German Edition) by by Lars Herrmann

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