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by Ruiliang Yan : Internet Retailing

ISBN : #3836414872 | Date : 2007-05-29

Description :

PDF-ffc2f | Since the e-commerce are booming on sales and information is becoming a critical resource to firms. How the market information and pricing strategies impact the performance of e-retailers? Specifically, is the information accuracy valuable to e-retailers? Can the information sharing effectively improve the performance of e-retailers? what are the optimal pricing strategies for the e-retailer? What… Internet Retailing


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by John A. Howard : Buyer Behavior in Marketing Strategy

ISBN : #0136690114 | Date : 1994-02

Description :

PDF-ad869 | This text provides a foundation in the theory of consumer buying and its application to marketing practice. The Consumer Decision Model (CDM) as a framework for applying consumer buying theory into marketing practice is outlined. The text also shows how marketing strategies and plans can be based upon both qualitative analysis (theory) and quantitative analysis (modelling) – and yet still not requ… Buyer Behavior in Marketing Strategy


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: Advances in Global Marketing: A Research Anthology

ISBN : #3319613847 | Date : 2017-10-28

Description :

PDF-541a9 | This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internat… Advances in Global Marketing: A Research Anthology


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: Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319385534 | Date : 2016-08-23

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PDF-67b82 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) PDF




by Shane Atchison : Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)

ISBN : #0071847863 | Date : 2015-04-22

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PDF-224bc | WARNING: This book will change the way you think about marketing forever.  In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn’t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?Written by POSSIBLE’s global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how… Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)


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by Jerry C. Olson J. Paul Peter : Consumer Behavior and Marketing Strategy (8th International Edition)

ISBN : #0071111778 | Date : 2008

Description :

PDF-6bf52 | … Consumer Behavior and Marketing Strategy (8th International Edition)


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by J. Paul Peter : Consumer behavior and marketing strategy (The Irwin series in marketing)

ISBN : #0256079617 | Date : 1990

Description :

PDF-2ec16 | “Consumer Behaviour and Marketing Strategy, European Edition” is the European version of the very successful US text now in it’s seventh edition. The academic rigour, which distinguished this book from its competitors, is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This E… Consumer behavior and marketing strategy (The Irwin series in marketing)


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by E. Schlie : Simply Seven: Seven Ways to Create a Sustainable Internet Business (IE Business Publishing)

ISBN : #0230308171 | Date : 2011-10-12

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Assessing Different Marketing Practice Uncertainty PDF 943b6d712

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: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing … of the Academy of Marketing Science)

ISBN : #3319118447 | Date : 2014-11-10

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PDF-3298f | ​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in… Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing … of the Academy of Marketing Science)


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: The Definitive Guide To IT Service Metrics (Thought Leadership)

ISBN : #1849284059 | Date : 2012-08-30

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PDF-0ff0f | IT service metrics: Manage them. Measure them. Make them work for you. Measuring success is crucial, but how do we do it? How can we be sure that the IT services we offer are adding real value to our business? Metrics are an invaluable tool for measuring the effectiveness of IT service provision. Used effectively, metrics enable businesses to assess performance in order to inform the decision-maki… The Definitive Guide To IT Service Metrics (Thought Leadership)


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by Dominic Rothe : Kundenintegration als zweischneidiges Schwert: Ermittlung von Effekten der Kundenbeteiligung an der Leistungserstellung (BestMasters) (German Edition)

ISBN : #3658126078 | Date : 2016-02-16

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PDF-5fe35 | Die vorliegende Arbeit liefert ein umfassendes Verständnis der nachfragerseitigen Auswirkungen der Kundenintegration. Die Effekte der Kundenpartizipation am Leistungserstellungsprozess werden dabei anhand einer empirischen Analyse im Kontext des Selbstbaumöbel-Sektors ermittelt. Als Untersuchungsdesign wird hierbei die Strukturgleichungsmodellierung gewählt. Im Rahmen der empirischen Analyse kÅ Kundenintegration als zweischneidiges Schwert: Ermittlung von Effekten der Kundenbeteiligung an der Leistungserstellung (BestMasters) (German Edition)


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: Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)

ISBN : #0805855203 | Date : 2005-07-28

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PDF-050a3 | Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and tho… Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)


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by Harry B. DeMaio CISSP : B2B and Beyond: New Business Models Built on Trust

ISBN : #0471054666 | Date : 2001-10-01

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PDF-e7e6a | A groundbreaking guide to forging trusting, mutually beneficial B2B relationships Companies that have entered into B2B alliances may simultaneously be one and another’s customers, suppliers, allies, and competitors. But in today’s turbo-charged e-environment, how do companies take full advantage of the many benefits of B2B alliances while avoiding the obvious dangers of allowing potential competi… B2B and Beyond: New Business Models Built on Trust


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by Naresh Vissa : Podcastnomics: The Book of Podcasting… To Make You Millions

ISBN : # | Date : 2014-10-07

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Podcastnomics: The Book of Podcasting… To Make You Millions by by Naresh Vissa

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Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior PDF




by S. Finlay : Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior

ISBN : #0230347762 | Date : 2012-06-26

Description :

PDF-f81f0 | A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance…. Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior


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